YBNL Nation boss, Olamide Adedeji, has revealed that managing a record label is less stressful compared to being an artiste. The music executive and rapper said his experience as a music star has helped him better understand and relate to the talents signed under his label.
According to Olamide, years in the industry have taught him how artistes think, act, and respond to fame, money, and success. This insight, he said, allows him to provide the right support and guidance to creatives at different stages of their careers.
“It’s way much easier for me being a music executive than an artiste because I’m an artiste, so I understand the needs of talent,” he said.
“I know the way we think, I know the way we see things. I know when we are in our element, when we want to run mad, when we’re getting high on our own supply, or high on fame, life, money, and success. So it’s easier for me to deal with creatives. I try not to bite more than I can chew.”
Olamide also weighed in on the ongoing debate about rappers switching to singing. He stated that he enjoys making music in general and does not believe in limiting himself to a particular genre or style.
Edited by Habeeb Ibrahim
